The Show Must Go Online: Connecting with Future Audiences via Social Media


Social media isn't the future of theatrical marketing - it's the NOW. In this two hour workshop, you will learn how to effectively manage your show's presence on Facebook, Twitter, Foursquare, and other burgeoning online communities. Topics covered include:

• How to setup social media accounts for your show.
• What is Twitter, and why does it matter?
• Location-Based Marketing ("Check-ins" and mobile online marketing).
• Finding your online voice.
• Turning online buzz into ticket sales.
• Creating cross-platform marketing campaigns.
• Turning past patrons into promoters using Facebook.

By the end of the workshop, you will have all of the technical know-how to promote your show on social media, and have a clear understanding of the best practices and strategy for success.

Taught by Steven Tartick, Director of Online Marketing at Davenport Theatrical Enterprises, Inc.


UPCOMING SEMINARS - The Show Must Go Online:

NEW YORK:

Tuesday, April 24, 2012 from 6:30pm - 8:30pm
Location: DTE Studio, 250 West 49th Street, Suite 302

$99



Ken Davenport

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